The future of retail

In the future we won’t know where the physical world ends and where the digital one begins.

“We’ve seen the rise of augmented reality, live streaming, we’re also seeing virtual shopping consultations.” 
 
“All of these aspects are accelerating the convergence between physical and digital retail. And offering a really compelling hyper personalised experience for the customer regardless of whether they are in the physical or digital world.”
 
According to Natalie, there is a real race on in retail at the moment to offer the most frictionless in-store experience. Retailers are taking the lessons learnt from the online world about convenience and ease of use, and trying to replicate these in a physical setting. In addition, most sales today are digitally influenced. 

“We have to remember that when customers come into a store, they are hyper informed, they’re up to their eyeballs in information,” says Natalie. 
 
“And so, retailers are responding to that by looking to technology to enhance the experience and equipping their staff with the right technology.”

The challenge for retailers is to ensure they are offering a blended and seamless wholistic experience, and meeting customers wherever they are - and that’s a real shift. 
 
“In the future we won’t know where the physical world ends and where the digital one begins.”